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Rabobank hero movie
“BodyGraph is located in a basement in the heart of Heythuysen. This innovative start-up develops wearables with which you can simultaneously measure six body signals. Cycling team Sunweb is very interested! ” Hero Movie The “hero” video was created in collaboration with Rabobank Peel Maas and Leudal. From early in
Innovation in cycling
Innovation With data to a better world. The possibilities for innovation in cycling are growing more and more. Heart rate and power meters are no longer as normal. Data is read out and used in various ways to achieve performance and health improvements. Innovation in cycling is not only the
Data collectiion
Pim Luijten
Data in sport What does sports data mean for daily sports practice? Many of the current apps and bracelets still make too little use of personal information. Apps and bracelets are regularly sold or end up in the trash bin. This is because these products do not respond well to
Investor readiness program
Pim Luijten
Investor Readiness Program The Investor Readiness Program of BOM Brabant Ventures has given us insight into the financing options for the startup. Is my business case fully worked out? Do I know all the financing options for my startup? Business case Together with business developer Lisette Tilmans of the LIOF,
Pim Luijten
Super hydration Did you know that in 2017, a University of Texas football coach created a urine-based “Longhorn Football Hydration Chart,” which labeled players with yellow urine as “selfish teammates” and those with brown urine as “bad guys.” This “hydration shaming” practice has permeated high school sports, thereby encouraging a
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