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Our Vision
Our Vision

BodyGraph believes in a world where ‘smart clothing’ is the new standard.
The smart wearable collects data which BodyGraph combines with artificial intelligence and deep learning algorithms. This results in tailor-made feedback that becomes more accurate as more data is being collected.

Our Mission
Our Mission

Current smart wearables show numbers without context. The interpretation is left up to you. We started BodyGraph because we believe that there is a need for concrete and applicable advice that, in addition, is more accurate. To take the smart shirt as an example, this product will soon have endless applications. We are currently mostly focusing on cycling. From this starting point, we will branch out into different sports and sectors. Our goal is to become the world leader in smart textile technology in ten years, an age in which smart wearables like our t-shirt can assist you with concrete advice that is tailored to your daily life and your unique lifestyle. We believe that people can do more with their bodies than they know, and that BodyGraph can help them discover this. BodyGraph’s goal is to enter this market with its smartshirt and become market leader. To that end we like to partner with other parties. In addition, we focus on learning from our early adopters. Interested?

BodyGraph
Pim Luijten

Pim Luijten

Chief Marketing Officer

Pim’s strength is his ability to connect the right people to get amazing work done together. “If you bring out the best in people and combine those strengths, nothing is impossible.” When something attracts his attention, he fully invests in it until he knows everything about it. He has received a BSc in commercial management at Zuyd University Business School. Pim is fascinated by human achievements and is always looking for ways to achieve more.

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BodyGraph
Joris Janssen

Joris Janssen

Chief Executive Officer

Joris’s passion is developing product experiences that people love. He believes that advanced technology should be easy to use, and that there is a solution to every problem. “Creating problems is easy. We do it all the time. Finding solutions, solutions that are durable and that lead to good results, requires courage and care.” Joris received a BSc in Biometrics at Hogeschool Zuyd. His hobbies are CrossFit and running.

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BodyGraph
Alexander Kievits

Alexander Kievits

Chief Technical Officer

Alexander started his career in the field of ICT and programming, but he found his passion and his home in medical and consumer technology. There, he pushed the boundaries and developed innovative solutions for the field of healthcare. Before he came to strengthen the BodyGraph team, Alexander was UbuTech’s software developer. He received his BSc in Biometrics at Zuyd University of Applied Sciences. In his spare time, he likes to go for walks and to delve into the wonders of new technological innovations and cryptocurrencies.

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Advisory Board

The team is advised and assisted by an Advisory Board, composed of experts in various disciplines who have all won their spurs. The AB advises about strategic issues and serves as a source of inspiration to us. The AB consists of:

Leo Smit
Business Development
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Jacky Voncken
Managment and Leadership Coach
Roy Lenders
AI Specialist
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Our Partners
Our Partners
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